By Holly Beretto
When most people think of the Aloha spirit, they think of sandy beaches and umbrella drinks. Clifford Nae’ole, however, knows it’s much more than that.
Its ancient echoes carry along the waves; its drums beat the ethnic history of a people.
Nae’ole is charged with delivering this message. He’s the cultural affairs advisor for the Ritz Carlton Kapalua, a resort located in West Maui. As part of his daily duties, Nae’ole shares the experiences of his people with every staff member and guest at the resort. A native Hawaiian, Nae’ole takes his role seriously.
“I want people to know what it means to be Hawaiian from the inside out,” he says, “These Islands have a magical, mystical pull.”
Nae’ole wants tourists to appreciate what he calls the “Hawaiian renaissance,” a re-discovery of Hawaiian celebrations, chants, sports, dance, and language.
“It’s very different now than when my father was a youngster,” says Nae’ole. “He was raised to not speak the language of our ancestors. Now, people want to know the language, and want to take part in old customs.”